What is Off-Site Optimisation?

What is Off-Site Optimisation?

Off-site SEO is the art of influencing other websites to provide backlinks to your site or specific pages on your website. These backlinks send signals to search engines that others recommend your content, giving authority to these pages, much like a recommendation.

How to Implement Off-Site SEO

There are various ways to achieve this, especially if you have valuable content on your site. The type of content you create will depend on your business type. When crafting content, ensure it demonstrates experience, expertise, authority, and trust (E-A-T), following Google’s quality guidelines.

Top Tips for Building Backlinks

Tip #1 – Product Pages:

For online businesses selling products, a good strategy is to focus on product placements in news and media sites. For instance, if you search ‘best vacuum cleaners’, beneath the Google Shopping carousel you will see numerous vacuum cleaner reviews in SERPs, mostly from national news companies. Consider partnering with a PR agency with a network of press and media contacts to help you with this outreach.

If you’re thinking about starting an affiliate programme, it’s a good chance to have reviews on their websites that link back to products pages.

Tip #2 – Help & Advice:

Creating a hub of information that offers help and advice, rather than being heavily commercial, can be effective. Content such as How-To-Guides, Top Tips & Hacks, or Inspirational Ideas can also attract potential customers. Start by sharing this content on social media to establish your brand as a trusted source of information. You can also collaborate with your suppliers, asking them to link to relevant pages supporting their cause. There are many organic ways to build backlinks to these pages. You know your sector, so be resourceful and don’t be afraid to ask.

Tip #3 – Google Local Posts:

Whether you have bricks and mortar stores or you’ve just registered your business on Google Business Profile, you have the ability to post links to these pages. This will not only provide you with backlinks (from Google’s own website) but it will also showcase your helpful content to customers searching for your business in Google. Here’s my ‘How To Get Started With Google Business Profile’ guide, to help you.

Next Steps:

After implementing these strategies, consider partnering with a Digital PR Agency. They often have extensive national or global networks, which can further enhance your backlinking efforts.

There are many more ways of earning backlinks. Every sector is different, every business is unique so a tailored digital PR strategy will set you up for success. If you’d like me to help you create a Digital PR content strategy designed specifically for you, contact me via email at josmithtoday@gmail.com.