Digital Acronyms & Abbreviations

In many business sectors, politics, social communities, and other aspects of daily life, we’re all guilty of using acronyms and abbreviations. It can be challenging for those not familiar with these terms, and it may also be uncomfortable for individuals who have to ask what they mean. The digital sector is particularly prone to overusing acronyms—perhaps even more so than other business types I’ve encountered. Actually, finance might be a very close contender.

So, here’s my ever-growing list of commonly used acronyms and abbreviations that those in digital, including myself, frequently use, and that you have seen used elsewhere on this site.

CPC – cost per click

CRM – customer retention management

CRO – conversion rate optimisation

CTA – call to action

CTR – click-through rate

CX – customer experience

FB – Facebook

Insta – Instagram

KPI – key performance indicators

PPC – pay per click

ROI – return on investment

SEM – search engine marketing

SEO – search engine optimisation

SGE – search generative experience

Slug – the suffix of a domain URL that identifies a specific page

SMM – social media marketing

UI – user interface

UX – user experience

X – Twitter

Updated: 13/05/2024