DIGITAL TODAY – Digital Marketing Consultant

Category: All Topics

  • How Images, Visuals, and Calls to Action Drive Online Retail Success

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    Jo Smith
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    Humans process visuals incredibly quickly, interpreting images in as little as 13 milliseconds. Unlike the slower, sequential processing of text or speech, visuals enable instant understanding of complex ideas. This makes well-crafted visual content more impactful and memorable than text or spoken instructions. Compelling visuals are key to showcasing your products online. They should be…

  • The Anatomy of a High-Converting Website: Page by Page

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    Jo Smith
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    You’ve put in the hard work: your SEO is fully optimised, your paid campaigns are meticulously budgeted, your brand is steadily building recognition, and all the I’s are dotted and the T’s crossed. No matter how effectively you pull potential customers onto your website—whether through organic search, PPC, affiliate links, or other channels —once they’re…

  • What is Google’s Search Generative Experience and Why Should You Care?

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    Jo Smith
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    You’ve probably noticed Google’s catchy new TV ads showcasing something called Gemini. It’s the AI that’s now integrated into Google’s platforms, popping up in Chrome, on Chromebooks, and mobile devices. But what does it mean for your online business? You might be wondering how this new feature will impact your website’s traffic. Will AI-generated answers…

  • Online Startup 101: Focusing Your Priorities with Google Analytics

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    Jo Smith
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    Right, so you’ve got your start-up off the ground and you’re wondering how to make sense of all that data in Google Analytics (GA). Focusing on the key metrics will help you prioritise what’s important. You’ll want to track traffic, revenue and conversion rates by channel to see what’s working. Check your top landing pages…

  • Digital Acronyms & Abbreviations

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    Jo Smith
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    In many business sectors, politics, social communities, and other aspects of daily life, we’re all guilty of using acronyms and abbreviations. It can be challenging for those not familiar with these terms, and it may also be uncomfortable for individuals who have to ask what they mean. The digital sector is particularly prone to overusing…

  • Starting With Keyword Research

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    Jo Smith
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    Keyword research is a crucial part of developing your digital content strategy. You must grasp your potential customers’ intentions and how they align with your offerings. There are short-tail keywords, like ‘crayons’, and long-tail keywords, such as ‘coloured crayon sets’ or query terms like ‘what’s the best coloured crayons for children?’. The type of keywords…

  • CRO – What Is It And Where Do You Start?

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    Jo Smith
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    CRO (Conversion Rate Optimisation) is the process of increasing the number of visitor conversions on your website. What does ‘conversion’ mean to you? For an online retailer, conversion usually means that someone has bought something. For some businesses it’s a completely different goal e.g. sign up for a newsletter, subscription or recommend a friend. Understand…

  • How To Merchandise Your Website To Improve Conversion

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    Jo Smith
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    Online merchandising covers a wide range of tasks, which can vary depending on the business. It might involve simply making sure the products customers want are in stock. Or it could be as complex as analysing how customers behave on the website to ensure they have a smooth experience from browsing to checkout. While the…

  • How To Get Started With Google Business Profile

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    Jo Smith
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    No matter if you have a bricks and mortar business or not, it’s important to create a Google Business Profile (GBP) to improve your visibility in search results. This gets you on Google Maps, making it easier for potential customers to find and contact you. With more than sixty different apps people use to search…

  • What is Technical SEO?

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    Jo Smith
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    Technical SEO focuses on optimising the code of your website to improve its performance. It’s the framework and foundations of your website that your content is built upon. Regular audits are necessary to uncover issues that you just wouldn’t be obvious to you when navigating your website, such as robots.txt files inaccurately placed, sitemaps not…