DIGITAL TODAY – Digital Marketing Consultant

Category: All Topics

  • What is Off-Site Optimisation?

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    Jo Smith
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    What is Off-Site Optimisation? Off-site SEO is the art of influencing other websites to provide backlinks to your site or specific pages on your website. These backlinks send signals to search engines that others recommend your content, giving authority to these pages, much like a recommendation. How to Implement Off-Site SEO There are various ways…

  • What is On-Site Optimisation?

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    Jo Smith
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    Let’s begin with the basics. On-site SEO involves optimising your website’s pages with keyword-rich content that directly addresses the queries of users on Google and other search engines (SERPs). If relevant to your business, this could be a product that the searcher is looking to purchase or answers a specific question. Here are some examples…

  • SEO – The Basics

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    Jo Smith
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    What is SEO (search engine optimisation)?​ The process of improving your website to increase visibility in Google and other search engines’ organic listings.​ What is an organic listing?​ When searching a keyword in Google, the organic listings, are often below Google Shopping and other paid-for ads​ in SERPs. What does SERPs mean? SERPs is an acronym for Search…

  • Let me introduce myself!

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    Jo Smith
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    Hello reader. My name is Jo Smith and after more than a decade in senior digital positions, I’m excited to embark on a new journey. Over the years, I’ve honed my skills in the ever-evolving digital landscape, navigating through trends, algorithms, and strategies. Now, I’m eager to share this wealth of knowledge with start-ups, or…