DIGITAL TODAY – Digital Marketing Consultant

Category: seo

  • Starting With Keyword Research

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    Jo Smith
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    Keyword research is a crucial part of developing your digital content strategy. You must grasp your potential customers’ intentions and how they align with your offerings. There are short-tail keywords, like ‘crayons’, and long-tail keywords, such as ‘coloured crayon sets’ or query terms like ‘what’s the best coloured crayons for children?’. The type of keywords…

  • How To Get Started With Google Business Profile

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    Jo Smith
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    No matter if you have a bricks and mortar business or not, it’s important to create a Google Business Profile (GBP) to improve your visibility in search results. This gets you on Google Maps, making it easier for potential customers to find and contact you. With more than sixty different apps people use to search…

  • What is Technical SEO?

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    Jo Smith
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    Technical SEO focuses on optimising the code of your website to improve its performance. It’s the framework and foundations of your website that your content is built upon. Regular audits are necessary to uncover issues that you just wouldn’t be obvious to you when navigating your website, such as robots.txt files inaccurately placed, sitemaps not…

  • What is Off-Site Optimisation?

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    Jo Smith
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    What is Off-Site Optimisation? Off-site SEO is the art of influencing other websites to provide backlinks to your site or specific pages on your website. These backlinks send signals to search engines that others recommend your content, giving authority to these pages, much like a recommendation. How to Implement Off-Site SEO There are various ways…

  • What is On-Site Optimisation?

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    Jo Smith
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    Let’s begin with the basics. On-site SEO involves optimising your website’s pages with keyword-rich content that directly addresses the queries of users on Google and other search engines (SERPs). If relevant to your business, this could be a product that the searcher is looking to purchase or answers a specific question. Here are some examples…

  • SEO – The Basics

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    by

    Jo Smith
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    What is SEO (search engine optimisation)?​ The process of improving your website to increase visibility in Google and other search engines’ organic listings.​ What is an organic listing?​ When searching a keyword in Google, the organic listings, are often below Google Shopping and other paid-for ads​ in SERPs. What does SERPs mean? SERPs is an acronym for Search…