DIGITAL TODAY – Digital Marketing Consultant

Tag: content-marketing

  • How Images, Visuals, and Calls to Action Drive Online Retail Success

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    Jo Smith
    in

    Humans process visuals incredibly quickly, interpreting images in as little as 13 milliseconds. Unlike the slower, sequential processing of text or speech, visuals enable instant understanding of complex ideas. This makes well-crafted visual content more impactful and memorable than text or spoken instructions. Compelling visuals are key to showcasing your products online. They should be…

  • What is Off-Site Optimisation?

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    Jo Smith
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    What is Off-Site Optimisation? Off-site SEO is the art of influencing other websites to provide backlinks to your site or specific pages on your website. These backlinks send signals to search engines that others recommend your content, giving authority to these pages, much like a recommendation. How to Implement Off-Site SEO There are various ways…

  • SEO – The Basics

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    by

    Jo Smith
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    What is SEO (search engine optimisation)?​ The process of improving your website to increase visibility in Google and other search engines’ organic listings.​ What is an organic listing?​ When searching a keyword in Google, the organic listings, are often below Google Shopping and other paid-for ads​ in SERPs. What does SERPs mean? SERPs is an acronym for Search…