DIGITAL TODAY – Digital Marketing Consultant

Tag: CRO

  • The Anatomy of a High-Converting Website: Page by Page

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    by

    Jo Smith
    in ,

    You’ve put in the hard work: your SEO is fully optimised, your paid campaigns are meticulously budgeted, your brand is steadily building recognition, and all the I’s are dotted and the T’s crossed. No matter how effectively you pull potential customers onto your website—whether through organic search, PPC, affiliate links, or other channels —once they’re…

  • CRO – What Is It And Where Do You Start?

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    by

    Jo Smith
    in ,

    CRO (Conversion Rate Optimisation) is the process of increasing the number of visitor conversions on your website. What does ‘conversion’ mean to you? For an online retailer, conversion usually means that someone has bought something. For some businesses it’s a completely different goal e.g. sign up for a newsletter, subscription or recommend a friend. Understand…