DIGITAL TODAY – Digital Marketing Consultant

Tag: keywords

  • Starting With Keyword Research

    —

    by

    Jo Smith
    in ,

    Keyword research is a crucial part of developing your digital content strategy. You must grasp your potential customers’ intentions and how they align with your offerings. There are short-tail keywords, like ‘crayons’, and long-tail keywords, such as ‘coloured crayon sets’ or query terms like ‘what’s the best coloured crayons for children?’. The type of keywords…

  • What is On-Site Optimisation?

    —

    by

    Jo Smith
    in ,

    Let’s begin with the basics. On-site SEO involves optimising your website’s pages with keyword-rich content that directly addresses the queries of users on Google and other search engines (SERPs). If relevant to your business, this could be a product that the searcher is looking to purchase or answers a specific question. Here are some examples…