DIGITAL TODAY – Digital Marketing Consultant

Tag: marketing

  • How Images, Visuals, and Calls to Action Drive Online Retail Success

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    Jo Smith
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    Humans process visuals incredibly quickly, interpreting images in as little as 13 milliseconds. Unlike the slower, sequential processing of text or speech, visuals enable instant understanding of complex ideas. This makes well-crafted visual content more impactful and memorable than text or spoken instructions. Compelling visuals are key to showcasing your products online. They should be…

  • The Anatomy of a High-Converting Website: Page by Page

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    Jo Smith
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    You’ve put in the hard work: your SEO is fully optimised, your paid campaigns are meticulously budgeted, your brand is steadily building recognition, and all the I’s are dotted and the T’s crossed. No matter how effectively you pull potential customers onto your website—whether through organic search, PPC, affiliate links, or other channels —once they’re…

  • Starting With Keyword Research

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    Jo Smith
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    Keyword research is a crucial part of developing your digital content strategy. You must grasp your potential customers’ intentions and how they align with your offerings. There are short-tail keywords, like ‘crayons’, and long-tail keywords, such as ‘coloured crayon sets’ or query terms like ‘what’s the best coloured crayons for children?’. The type of keywords…

  • CRO – What Is It And Where Do You Start?

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    Jo Smith
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    CRO (Conversion Rate Optimisation) is the process of increasing the number of visitor conversions on your website. What does ‘conversion’ mean to you? For an online retailer, conversion usually means that someone has bought something. For some businesses it’s a completely different goal e.g. sign up for a newsletter, subscription or recommend a friend. Understand…

  • How To Get Started With Google Business Profile

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    Jo Smith
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    No matter if you have a bricks and mortar business or not, it’s important to create a Google Business Profile (GBP) to improve your visibility in search results. This gets you on Google Maps, making it easier for potential customers to find and contact you. With more than sixty different apps people use to search…

  • What is Technical SEO?

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    Jo Smith
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    Technical SEO focuses on optimising the code of your website to improve its performance. It’s the framework and foundations of your website that your content is built upon. Regular audits are necessary to uncover issues that you just wouldn’t be obvious to you when navigating your website, such as robots.txt files inaccurately placed, sitemaps not…

  • SEO – The Basics

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    Jo Smith
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    What is SEO (search engine optimisation)?​ The process of improving your website to increase visibility in Google and other search engines’ organic listings.​ What is an organic listing?​ When searching a keyword in Google, the organic listings, are often below Google Shopping and other paid-for ads​ in SERPs. What does SERPs mean? SERPs is an acronym for Search…