DIGITAL TODAY – Digital Marketing Consultant

Tag: UX

  • CRO – What Is It And Where Do You Start?

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    by

    Jo Smith
    in ,

    CRO (Conversion Rate Optimisation) is the process of increasing the number of visitor conversions on your website. What does ‘conversion’ mean to you? For an online retailer, conversion usually means that someone has bought something. For some businesses it’s a completely different goal e.g. sign up for a newsletter, subscription or recommend a friend. Understand…

  • How To Merchandise Your Website To Improve Conversion

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    by

    Jo Smith
    in ,

    Online merchandising covers a wide range of tasks, which can vary depending on the business. It might involve simply making sure the products customers want are in stock. Or it could be as complex as analysing how customers behave on the website to ensure they have a smooth experience from browsing to checkout. While the…